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01.5.2016

RESTAURANT CHAINS: Enliven’s Core Value Proposition

By Tim Richardson

If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us.

If you work for a large chain, we might be able to save you several million dollars a year.

Ben Kitay leads our Restaurant Practice.

Just before joining Enliven, Ben was Global Vice President for Subway’s purchasing arm IPC. Subway is now the largest quick serve restaurant chain in the world. Over the last thirteen years, Ben negotiated most of Subway’s beverage deals with Coke, Pepsi, and other beverage suppliers in the U.S. and in many other countries where Subway operates. In the process, Ben established a new gold standard for achieving net savings with such deals.

Prior to that, he was a C-level operator at several national and international restaurant chains, including Cinnabon, Sarku Japan, GameWorks (Sega) and Crazy Crepes. Ben negotiated beverage deals for all of these restaurant chains.

And prior to that, he spent fifteen years in the fountain unit at Coca-Cola USA and Coca-Cola Japan, where he played a key role in designing and negotiating hundreds of Coke’s beverage deals with major restaurant chains from 1985 to 2000. During this time, he also negotiated Coke’s sponsorship and exclusive supply agreements with Tokyo Disneyland and Universal Studios Osaka.

So . . . no one knows more than Ben about what, exactly, a great restaurant beverage deal is. No one knows more about how to negotiate one, what such a deal should have, what’s possible, what’s preferred, what’s going to please (or frustrate) franchisees, what’s likely to go wrong if not managed properly.

Give us one day to review your current exclusive beverage contract with Coke or Pepsi. After one day, we will tell you what’s possible, how much money you could save or make with a new deal negotiated and managed by us.

There’s no cost for this service. Our only compensation is pay-for-performance. If we generate value for you, we’ll earn a small percentage of that incremental value we created, a small percentage of the new, “found” money or “found” savings.

The Next Step You Should Take:

Why not put Enliven’s beverage deal experience and expertise to work for you? Contact us today.

Subscribe to Enliven

Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.

01.5.2016

RESTAURANT CHAINS: Enliven’s Core Value Proposition

By Tim Richardson

If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us.

If you work for a large chain, we might be able to save you several million dollars a year.

Ben Kitay leads our Restaurant Practice.

Just before joining Enliven, Ben was Global Vice President for Subway’s purchasing arm IPC. Subway is now the largest quick serve restaurant chain in the world. Over the last thirteen years, Ben negotiated most of Subway’s beverage deals with Coke, Pepsi, and other beverage suppliers in the U.S. and in many other countries where Subway operates. In the process, Ben established a new gold standard for achieving net savings with such deals.

Prior to that, he was a C-level operator at several national and international restaurant chains, including Cinnabon, Sarku Japan, GameWorks (Sega) and Crazy Crepes. Ben negotiated beverage deals for all of these restaurant chains.

And prior to that, he spent fifteen years in the fountain unit at Coca-Cola USA and Coca-Cola Japan, where he played a key role in designing and negotiating hundreds of Coke’s beverage deals with major restaurant chains from 1985 to 2000. During this time, he also negotiated Coke’s sponsorship and exclusive supply agreements with Tokyo Disneyland and Universal Studios Osaka.

So . . . no one knows more than Ben about what, exactly, a great restaurant beverage deal is. No one knows more about how to negotiate one, what such a deal should have, what’s possible, what’s preferred, what’s going to please (or frustrate) franchisees, what’s likely to go wrong if not managed properly.

Give us one day to review your current exclusive beverage contract with Coke or Pepsi. After one day, we will tell you what’s possible, how much money you could save or make with a new deal negotiated and managed by us.

There’s no cost for this service. Our only compensation is pay-for-performance. If we generate value for you, we’ll earn a small percentage of that incremental value we created, a small percentage of the new, “found” money or “found” savings.

The Next Step You Should Take:

Why not put Enliven’s beverage deal experience and expertise to work for you? Contact us today.

Subscribe to Enliven

Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.

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We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation