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06.2.2020
Enliven Beverage Deal Podcast Episode #2 How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...
Read Full Post05.19.2020
Enliven Beverage Deal Podcast Episode #1 Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due. ...
Read Full Post03.30.2020
Are you engaging your beverage supplier to help you through the impact of COVID-19? While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...
Read Full Post03.23.2020
A Personal Note from Tim Harms, Enliven's Managing Director No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...
Read Full Post02.4.2020
Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification? Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...
Read Full Post09.12.2019
The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...
Read Full Post07.31.2019
You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...
Read Full Post06.14.2019
The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...
Read Full Post02.14.2019
For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier. About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...
Read Full Post11.9.2018
As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
06.2.2020
Enliven Beverage Deal Podcast Episode #2 How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...
Read Full Post05.19.2020
Enliven Beverage Deal Podcast Episode #1 Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due. ...
Read Full Post03.30.2020
Are you engaging your beverage supplier to help you through the impact of COVID-19? While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...
Read Full Post03.23.2020
A Personal Note from Tim Harms, Enliven's Managing Director No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...
Read Full Post02.4.2020
Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification? Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...
Read Full Post09.12.2019
The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...
Read Full Post07.31.2019
You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...
Read Full Post06.14.2019
The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...
Read Full Post02.14.2019
For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier. About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...
Read Full Post11.9.2018
As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.