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Category: Restaurants


09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By Ben Kitay

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

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09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...

Read Full Post

07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

Read Full Post

06.19.2018

When Is the Right Time to Start the Beverage Contract Process?

By Ben Kitay

My clients and my prospective clients often ask me, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will...

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05.22.2018

Enliven to Speak at Beverage Digest Market Smarts Conference

By Tim Harms

Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...

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01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

10.22.2017

The Soft Drink Negotiation Enigma: Why You Need Help, and the Four Principles of Soft Drink Negotiation

By Ben Kitay

There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

05.26.2016

2016 NRA Show Highlights

By Ben Kitay

This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event:  1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...

Read Full Post
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Category: Restaurants


09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By Ben Kitay

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

Read Full Post

09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...

Read Full Post

07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

Read Full Post

06.19.2018

When Is the Right Time to Start the Beverage Contract Process?

By Ben Kitay

My clients and my prospective clients often ask me, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will...

Read Full Post

05.22.2018

Enliven to Speak at Beverage Digest Market Smarts Conference

By Tim Harms

Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...

Read Full Post

01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

Read Full Post

10.22.2017

The Soft Drink Negotiation Enigma: Why You Need Help, and the Four Principles of Soft Drink Negotiation

By Ben Kitay

There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...

Read Full Post

03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

Read Full Post

12.2.2016

The New Soft Drink Tax Regime and Its Impact

By Ben Kitay

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

Read Full Post

05.26.2016

2016 NRA Show Highlights

By Ben Kitay

This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event:  1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...

Read Full Post
1 2

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation