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Category: Restaurants


03.30.2020

Webinar: How Can I Engage My Beverage Supplier to Help Us Through the Crisis?

By Tim Harms

Are you engaging your beverage supplier to help you through the impact of COVID-19?   While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post

09.12.2019

The Best Customer Engagement Companies in the World Adopt Pouring Rights (And You Should Too)

By Tim Harms

The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...

Read Full Post

07.31.2019

Five Things Your Soft Drink Representative Doesn’t Want You to Know

By Ben Kitay

You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...

Read Full Post

06.14.2019

Top Three Takeaways from the 2019 National Restaurant Association Show

By Jackie Barnes

The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...

Read Full Post

02.14.2019

What Happens When You Change Cola Suppliers?

By Ben Kitay

For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier.  About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...

Read Full Post

11.9.2018

Five Ideas to Drive Beverage Profits in 2019

By Ben Kitay

As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...

Read Full Post

11.1.2018

Should Your Next Beverage Contract Have a Section on Delivery Strategies?

By Tim Richardson

Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...

Read Full Post

09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By Ben Kitay

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

Read Full Post
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Category: Restaurants


03.30.2020

Webinar: How Can I Engage My Beverage Supplier to Help Us Through the Crisis?

By Tim Harms

Are you engaging your beverage supplier to help you through the impact of COVID-19?   While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post

09.12.2019

The Best Customer Engagement Companies in the World Adopt Pouring Rights (And You Should Too)

By Tim Harms

The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...

Read Full Post

07.31.2019

Five Things Your Soft Drink Representative Doesn’t Want You to Know

By Ben Kitay

You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...

Read Full Post

06.14.2019

Top Three Takeaways from the 2019 National Restaurant Association Show

By Jackie Barnes

The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...

Read Full Post

02.14.2019

What Happens When You Change Cola Suppliers?

By Ben Kitay

For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier.  About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...

Read Full Post

11.9.2018

Five Ideas to Drive Beverage Profits in 2019

By Ben Kitay

As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...

Read Full Post

11.1.2018

Should Your Next Beverage Contract Have a Section on Delivery Strategies?

By Tim Richardson

Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...

Read Full Post

09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By Ben Kitay

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

Read Full Post
1 2 3

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation