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Category: Podcast


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

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09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

By Tim Harms

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post

09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

By Martin Strobel

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

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08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post
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Category: Podcast


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

Read Full Post

09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

By Tim Harms

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post

09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

By Martin Strobel

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post
1 2