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Hospitals


10.20.2020

Do Beverage Deals Promote Bad Health?

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post


08.25.2020

Outcomes Based Negotiation

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post


07.14.2020

Why Major Brands Love Healthcare

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post


06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post


06.2.2020

How Sports Sponsorships Are Sold

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post


05.19.2020

How to Get Every Cent Owed in a Beverage Deal

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

Hospitals


10.20.2020

Do Beverage Deals Promote Bad Health?

By Heather Neisen

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


09.22.2020

Ryan Donovan: How Avera Health Saved 40%+ on Beverage Spend

By Tim Harms

Enliven Beverage Deal Podcast Episode #10   What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera...

Read Full Post


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post


08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post


07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post


06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post


06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post


05.19.2020

How to Get Every Cent Owed in a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

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