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Category: Hospitals


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post

05.19.2020

How to Get Every Cent Owed in a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post
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Category: Hospitals


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post

05.19.2020

How to Get Every Cent Owed in a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post
1 2 3 4