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Enliven


01.19.2021

Why You Should Re-Think Your Approach to Vending

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.27.2020

Airport Selected to Test New Hydration Platform to Improve Health & Sustainability

Project Overview:   When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post


05.5.2020

Introducing The New Enliven Beverage Deal Podcast

We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...

Read Full Post


03.23.2020

Creating Opportunities: A Response to COVID-19

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post


01.21.2020

Enliven to Speak at SEC-AAAE Conference

Enliven’s Airport Practice Leader, Martin Strobel, has been invited to speak at the 2020 Finance & Administration Conference of the Southeast Chapter of the American Association of Airport Executives on February 11, 2020. Martin Strobel will be a key member of...

Read Full Post


05.3.2019

Enliven Makes Key Moves to Support Growing Foodservice and Airport Practices

We’ve got big news in the Enliven world. Our account service team has just grown. We recently celebrated the hire of two new key members of the Enliven team: Jackie Barnes and Kelsey Zeller. Both were brought on to serve...

Read Full Post

Enliven


01.19.2021

Why You Should Re-Think Your Approach to Vending

By Martin Strobel

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

By Monica Harris

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.27.2020

Airport Selected to Test New Hydration Platform to Improve Health & Sustainability

By Tim Harms

Project Overview:   When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

By Heather Neisen

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post


05.5.2020

Introducing The New Enliven Beverage Deal Podcast

By Tim Harms

We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...

Read Full Post


03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post


01.21.2020

Enliven to Speak at SEC-AAAE Conference

By Tim Harms

Enliven’s Airport Practice Leader, Martin Strobel, has been invited to speak at the 2020 Finance & Administration Conference of the Southeast Chapter of the American Association of Airport Executives on February 11, 2020. Martin Strobel will be a key member of...

Read Full Post


05.3.2019

Enliven Makes Key Moves to Support Growing Foodservice and Airport Practices

By Tim Harms

We’ve got big news in the Enliven world. Our account service team has just grown. We recently celebrated the hire of two new key members of the Enliven team: Jackie Barnes and Kelsey Zeller. Both were brought on to serve...

Read Full Post

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