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08.25.2020
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post08.11.2020
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post08.4.2020
Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...
Read Full Post07.28.2020
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post07.7.2020
MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...
Read Full Post06.30.2020
Enliven Beverage Deal Podcast Episode #4 Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...
Read Full Post06.16.2020
Enliven Beverage Deal Podcast Episode #3 In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...
Read Full Post06.9.2020
As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...
Read Full Post06.2.2020
Enliven Beverage Deal Podcast Episode #2 How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...
Read Full Post05.19.2020
Enliven Beverage Deal Podcast Episode #1 Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due. ...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
08.25.2020
Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...
Read Full Post08.11.2020
Enliven Beverage Deal Podcast Episode #7 What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...
Read Full Post08.4.2020
Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...
Read Full Post07.28.2020
Enliven Beverage Deal Podcast Episode #6 What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...
Read Full Post07.7.2020
MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...
Read Full Post06.30.2020
Enliven Beverage Deal Podcast Episode #4 Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...
Read Full Post06.16.2020
Enliven Beverage Deal Podcast Episode #3 In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...
Read Full Post06.9.2020
As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...
Read Full Post06.2.2020
Enliven Beverage Deal Podcast Episode #2 How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...
Read Full Post05.19.2020
Enliven Beverage Deal Podcast Episode #1 Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due. ...
Read Full PostJoin over 10k other industry experts who receive Enliven's advice direct to their inboxes.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.
We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to earn a small percentage of that new money you realized. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.