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Airports


07.14.2022

The Beverage Company is Not Your Enemy

When approaching an upcoming negotiation with a beverage company, it’s tempting to see the process as a battle. Your job is to “win” by extracting as much value as possible from the competing beverage companies. There are some consultants out...

Read Full Post


05.4.2022

Do Pouring Rights Hurt My Concessions Partners?

AXiNsider by Airport Experience® News Enliven's CEO Tim Harms was featured in Episode 121 of AXiNsider, a podcast produced by Airport Experience® News. Take a listen below.   Episode Description Originally posted by Airport Experience® News: “This isn’t lip service....

Read Full Post


04.11.2022

The Ultimate Guide to a Beverage Deal

It’s not uncommon for executives to have a lot of questions when hearing about a beverage deal: What is a beverage deal?  Is it the same as a pouring rights agreement? How are they typically structured? Is it common in...

Read Full Post


02.15.2022

Why Hire A Beverage Consultant?

Sometimes, we get asked: “Can’t we just negotiate our beverage agreement in-house? We have an entire procurement department that does this every day.” We know your procurement team is qualified. When it comes to negotiating or managing your beverage partnership,...

Read Full Post


06.16.2021

RDU Airport Supports Veterans – Powered by Pouring Rights

Project Overview: As a part of the ongoing beverage partnership between Raleigh-Durham International Airport (RDU) and PepsiCo, a portion of every bottle of Aquafina water sold at the airport during March 2021 was donated to Vet Tix, an organization benefiting...

Read Full Post


05.27.2021

LIFEWTR Lounge Debuts at PHL – Powered by Pouring Rights

Project Overview: As a part of the ongoing partnership between the Philadelphia Division of Aviation, MarketPlace, and PepsiCo, travelers at Philadelphia International Airport will now be able to enjoy the LIFEWTR Lounge, a first-of-its-kind installation.   #PHLAirport is now home...

Read Full Post


05.13.2021

Do Companies Really Switch Soft Drink Providers?

Updated March 2024 When it comes to choosing which beverage company to partner with for an exclusive or semi-exclusive pouring rights contract, you might be nervous about switching from one soft drink company to another. Concerns can be varied: Will...

Read Full Post


04.26.2021

How to Speak Beverage Deals: A Running List of Beverage Acronyms

Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement.   Why...

Read Full Post


04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.23.2021

Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?

When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...

Read Full Post

Airports


07.14.2022

The Beverage Company is Not Your Enemy

By Tim Harms

When approaching an upcoming negotiation with a beverage company, it’s tempting to see the process as a battle. Your job is to “win” by extracting as much value as possible from the competing beverage companies. There are some consultants out...

Read Full Post


05.4.2022

Do Pouring Rights Hurt My Concessions Partners?

By enliven

AXiNsider by Airport Experience® News Enliven's CEO Tim Harms was featured in Episode 121 of AXiNsider, a podcast produced by Airport Experience® News. Take a listen below.   Episode Description Originally posted by Airport Experience® News: “This isn’t lip service....

Read Full Post


04.11.2022

The Ultimate Guide to a Beverage Deal

By Tim Harms

It’s not uncommon for executives to have a lot of questions when hearing about a beverage deal: What is a beverage deal?  Is it the same as a pouring rights agreement? How are they typically structured? Is it common in...

Read Full Post


02.15.2022

Why Hire A Beverage Consultant?

By Tim Harms

Sometimes, we get asked: “Can’t we just negotiate our beverage agreement in-house? We have an entire procurement department that does this every day.” We know your procurement team is qualified. When it comes to negotiating or managing your beverage partnership,...

Read Full Post


06.16.2021

RDU Airport Supports Veterans – Powered by Pouring Rights

By Tim Harms

Project Overview: As a part of the ongoing beverage partnership between Raleigh-Durham International Airport (RDU) and PepsiCo, a portion of every bottle of Aquafina water sold at the airport during March 2021 was donated to Vet Tix, an organization benefiting...

Read Full Post


05.27.2021

LIFEWTR Lounge Debuts at PHL – Powered by Pouring Rights

By Tim Harms

Project Overview: As a part of the ongoing partnership between the Philadelphia Division of Aviation, MarketPlace, and PepsiCo, travelers at Philadelphia International Airport will now be able to enjoy the LIFEWTR Lounge, a first-of-its-kind installation.   #PHLAirport is now home...

Read Full Post


05.13.2021

Do Companies Really Switch Soft Drink Providers?

By Tim Harms

Updated March 2024 When it comes to choosing which beverage company to partner with for an exclusive or semi-exclusive pouring rights contract, you might be nervous about switching from one soft drink company to another. Concerns can be varied: Will...

Read Full Post


04.26.2021

How to Speak Beverage Deals: A Running List of Beverage Acronyms

By Tim Harms

Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement.   Why...

Read Full Post


04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

By Heather Neisen

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.23.2021

Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?

By Tim Harms

When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...

Read Full Post

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