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Airports


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.27.2020

Airport Selected to Test New Hydration Platform to Improve Health & Sustainability

Project Overview:   When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

Read Full Post


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post


09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post


08.25.2020

Outcomes Based Negotiation

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

Airports


11.3.2020

How Exclusive Beverage Deals Lead to Increased Sales

By Monica Harris

Enliven Beverage Deal Podcast Episode #13   "If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to show why exclusive or semi-exclusive...

Read Full Post


10.27.2020

Airport Selected to Test New Hydration Platform to Improve Health & Sustainability

By Tim Harms

Project Overview:   When the Philadelphia Division of Aviation (DoA), MarketPlace (MKT), and PepsiCo entered into a strategic partnership, a critical focus was sustainability. As part of that effort, PepsiCo has partnered with DoA and MKT to place one of...

Read Full Post


10.20.2020

Do Beverage Deals Promote Bad Health?

By Heather Neisen

Enliven Beverage Deal Podcast Episode #12   The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to...

Read Full Post


10.6.2020

3 Pitfalls to Avoid Converting Your Property to Your First Beverage Deal

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #11   Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can...

Read Full Post


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post


09.8.2020

3 Reasons Beverage Companies Want to Partner with Airports

By Martin Strobel

Enliven Beverage Deal Podcast Episode #9   Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what...

Read Full Post


08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post


08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post


08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

By enliven

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post


07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

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