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Category: Airports


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

By enliven

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.7.2020

Pouring Rights Help Airports Provide Relief to Employees

By enliven

MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.9.2020

Philadelphia International Airport Thanks Essential Workers – Enabled by Pouring Rights

By enliven

As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post
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Category: Airports


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

By enliven

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.7.2020

Pouring Rights Help Airports Provide Relief to Employees

By enliven

MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.9.2020

Philadelphia International Airport Thanks Essential Workers – Enabled by Pouring Rights

By enliven

As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post
1 2 3 4