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Airports


06.16.2021

RDU Airport Supports Veterans – Powered by Pouring Rights

Project Overview: As a part of the ongoing beverage partnership between Raleigh-Durham International Airport (RDU) and PepsiCo, a portion of every bottle of Aquafina water sold at the airport during March 2021 was donated to Vet Tix, an organization benefiting...

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05.27.2021

LIFEWTR Lounge Debuts at PHL – Powered by Pouring Rights

Project Overview: As a part of the ongoing partnership between the Philadelphia Division of Aviation, MarketPlace, and PepsiCo, travelers at Philadelphia International Airport will now be able to enjoy the LIFEWTR Lounge, a first-of-its-kind installation.   #PHLAirport is now home...

Read Full Post


05.13.2021

Do Companies Really Switch Soft Drink Providers?

Updated June 1, 2021 When it comes to choosing which beverage company to partner with for an exclusive or semi-exclusive pouring rights contract, you might be nervous about switching from one soft drink company to another. Concerns can be varied:...

Read Full Post


04.26.2021

How to Speak Beverage Deals: A Running List of Beverage Acronyms

Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement.   Why...

Read Full Post


04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.23.2021

Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?

When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...

Read Full Post


03.9.2021

6 Ways to Improve Employee Engagement with a Beverage Deal

Enliven Beverage Deal Podcast Episode #15   Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...

Read Full Post


02.17.2021

How to Increase Beverage Revenue: The 5 P’s of Growing Beverage Incidence

With a 80-95% profit margin, it’s common knowledge that beverages are one of the most profitable items sold at any given restaurant. In fact, most restaurant operators wouldn’t be able to keep their doors open without the sale of beverages....

Read Full Post


01.19.2021

Why You Should Re-Think Your Approach to Vending

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


01.11.2021

Most Anticipated New Beverage Products of 2021

The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...

Read Full Post

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Airports


06.16.2021

RDU Airport Supports Veterans – Powered by Pouring Rights

By Tim Harms

Project Overview: As a part of the ongoing beverage partnership between Raleigh-Durham International Airport (RDU) and PepsiCo, a portion of every bottle of Aquafina water sold at the airport during March 2021 was donated to Vet Tix, an organization benefiting...

Read Full Post


05.27.2021

LIFEWTR Lounge Debuts at PHL – Powered by Pouring Rights

By Tim Harms

Project Overview: As a part of the ongoing partnership between the Philadelphia Division of Aviation, MarketPlace, and PepsiCo, travelers at Philadelphia International Airport will now be able to enjoy the LIFEWTR Lounge, a first-of-its-kind installation.   #PHLAirport is now home...

Read Full Post


05.13.2021

Do Companies Really Switch Soft Drink Providers?

By Tim Harms

Updated June 1, 2021 When it comes to choosing which beverage company to partner with for an exclusive or semi-exclusive pouring rights contract, you might be nervous about switching from one soft drink company to another. Concerns can be varied:...

Read Full Post


04.26.2021

How to Speak Beverage Deals: A Running List of Beverage Acronyms

By Tim Harms

Every industry has its acronyms and inside jargon, and the beverage industry is no different. We’ve compiled a list of the most common abbreviations you might encounter while negotiating and managing your beverage partnership or pouring rights agreement.   Why...

Read Full Post


04.13.2021

Julie Hamil: How Rochester Regional Health Negotiated Its First Beverage Partnership

By Heather Neisen

Enliven Beverage Deal Podcast Episode #16 If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast...

Read Full Post


03.23.2021

Do You Have an Equipment Strategy for Your Next Beverage Contract Negotiation?

By Tim Harms

When it comes to negotiating beverage contracts and beverage partnerships, equipment can often be an afterthought. After focusing on the beverage company brands and how they fit with your consumer, the marketing ideas that bring the partnership to life, the...

Read Full Post


03.9.2021

6 Ways to Improve Employee Engagement with a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #15   Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples of how companies have used their beverage partnerships...

Read Full Post


02.17.2021

How to Increase Beverage Revenue: The 5 P’s of Growing Beverage Incidence

By Tim Harms

With a 80-95% profit margin, it’s common knowledge that beverages are one of the most profitable items sold at any given restaurant. In fact, most restaurant operators wouldn’t be able to keep their doors open without the sale of beverages....

Read Full Post


01.19.2021

Why You Should Re-Think Your Approach to Vending

By Martin Strobel

Enliven Beverage Deal Podcast Episode #14   Vending is old, dirty and unhealthy, right? Wrong! Many times, when negotiating and creating beverage partnerships, beverage vending is treated as an afterthought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain...

Read Full Post


01.11.2021

Most Anticipated New Beverage Products of 2021

By Tim Harms

The beverage industry as a whole is innovating at a pace faster than at any time in history. As traditional soda consumption continues to decline year after year, consumers are looking to find new beverage options to replace once reliable...

Read Full Post

1 2 3 5

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