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Dispatches from the Beverage Wars

Free articles, white papers, and videos to help executives negotiate best-in-class beverage programs.


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

By enliven

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

07.7.2020

Pouring Rights Help Airports Provide Relief to Employees

By enliven

MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.9.2020

Philadelphia International Airport Thanks Essential Workers – Enabled by Pouring Rights

By enliven

As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post

05.19.2020

How to Get Every Cent Owed in a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

05.5.2020

Introducing The New Enliven Beverage Deal Podcast

By Tim Harms

We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...

Read Full Post

04.17.2020

Webinar: Filling Your Budget Gap with Pouring Rights

By Tim Harms

There are no silver bullets in this time of crisis, but there are some things airport executives can do to help the current situation, right now. Properly implemented, a pouring rights program can generate more cash for your airport in...

Read Full Post

03.30.2020

Webinar: How Can I Engage My Beverage Supplier to Help Us Through the Crisis?

By Tim Harms

Are you engaging your beverage supplier to help you through the impact of COVID-19?   While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post

01.21.2020

Enliven to Speak at SEC-AAAE Conference

By Tim Harms

Enliven’s Airport Practice Leader, Martin Strobel, has been invited to speak at the 2020 Finance & Administration Conference of the Southeast Chapter of the American Association of Airport Executives on February 11, 2020. Martin Strobel will be a key member of...

Read Full Post

09.24.2019

Budget Shortfall? Pouring Rights Can Help

By Martin Strobel

With good reason, airport executives are constantly looking for innovative ways to generate new, significant and recurring non-aeronautical revenue. This is effort is becoming more critical due to uncertainties related to parking revenue, which has traditionally been one of the...

Read Full Post

09.12.2019

The Best Customer Engagement Companies in the World Adopt Pouring Rights (And You Should Too)

By Tim Harms

The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...

Read Full Post

09.4.2019

Three Ways that Unmonitored Beverage Deals Cost You Money

By Heather Neisen

Beverage deal negotiations can be incredibly complex. By comparison, managing a beverage deal can seem relatively straightforward. By the time you get to contract oversight, you have defined the scope of the project, negotiated the financials, and agreed on all...

Read Full Post

08.15.2019

Won’t My Patients and Nurses Revolt if I Sign a Beverage Deal?

By Tim Harms

“If I sign an exclusive beverage deal, won’t staff revolt? Everyone knows that some battles in life are just not worth fighting.”   Some healthcare executives, upon first hearing about the lucrative opportunity a beverage deal can represent, are initially...

Read Full Post

07.31.2019

Five Things Your Soft Drink Representative Doesn’t Want You to Know

By enliven

You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...

Read Full Post

07.9.2019

Attending HealthTrust University 2019 in Nashville? Here’s Everything You Need to Know.

By Tim Harms

HealthTrust University ("HTU") is only a few weeks a way. With more than 2,000 healthcare and supply chain professionals attending, this is the premier conference for networking with industry leaders, learning from your peers about new trends and best practices,...

Read Full Post

06.14.2019

Top Three Takeaways from the 2019 National Restaurant Association Show

By Jackie Barnes

The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...

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05.17.2019

2019 PAX Conference: Pouring Rights Presentation

By Tim Harms

Enliven was recently invited to speak at the 2019 Passenger Terminal Conference, on the subject of pouring rights. The talk was co-presented by Tim Richardson, Founder and CEO of Enliven, and Jim Tyrrell, Chief Revenue Officer at Philadelphia International Airport....

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05.3.2019

Enliven Makes Key Moves to Support Growing Foodservice and Airport Practices

By Tim Harms

We’ve got big news in the Enliven world. Our account service team has just grown. We recently celebrated the hire of two new key members of the Enliven team: Jackie Barnes and Kelsey Zeller. Both were brought on to serve...

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04.24.2019

Local Sports Hero “Battles” Fans at Philadelphia International Airport – Enabled by Pouring Rights Agreement

By Tim Harms

Pepsi Brings NFL Eagles' Zach Ertz to Philadelphia International Airport Passengers at Philadelphia International Airport (PHL) were treated to a surprise appearance by NFL superstar Zach Ertz on Monday, April 15, 2019. In an event dubbed “Beat the Pro”, passengers...

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04.9.2019

Most Common Healthcare Beverage Deal Myths: #1 – The Savings Estimate Is Too Good to Be True

By Tim Harms

“When you see numbers like this, it just feels too good to be true.”   This sentence, expressed to me earlier this week from a newly engaged client, is one that I hear surprisingly often. Can you really save your...

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03.21.2019

Enliven to Speak at Passenger Terminal Expo 2019 in London

By Tim Harms

Our Chief Executive Officer and Founder, Tim Richardson, has been invited to speak at the 2019 Passenger Terminal Conference and Exhibition in London, hosted by Heathrow Airport from March 26-28, 2019. Richardson will be co-presenting with Jim Tyrell, Chief Revenue...

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02.14.2019

What Happens When You Change Cola Suppliers?

By enliven

For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier.  About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...

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11.10.2018

Ensure That You Hit Your 2019 Savings Goals with a Beverage Deal

By Tim Richardson

It's November. You have probably already settled on your primary strategies for achieving significant cost savings in 2019. But, like any savvy supply chain exec or CFO, you know that you need a cushion, a back-stop, a sure-thing, sure-fire way...

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11.9.2018

Five Ideas to Drive Beverage Profits in 2019

By enliven

As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...

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11.1.2018

Should Your Next Beverage Contract Have a Section on Delivery Strategies?

By Tim Richardson

Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...

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09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By enliven

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

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09.12.2018

Attending ACI-NA 2018 in Nashville? Here’s Everything You Need to Know.

By Tim Harms

Airports Council International's 2018 North American Annual Conference ("ACI-NA") is only a few weeks a way. With more than 200 airports and airport authorities attending, this is the premier conference for networking with industry leaders, learning from your peers about new trends...

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09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...

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07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

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06.19.2018

When Is the Right Time to Start the Beverage Contract Process?

By enliven

My clients and my prospective clients often ask me, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will...

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05.22.2018

Enliven to Speak at Beverage Digest Market Smarts Conference

By Tim Harms

Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...

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05.18.2018

Enliven to Speak on ACI-NA Airport Pouring Rights Webinar

By Tim Harms

Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...

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01.17.2018

Why Coke & Pepsi Care That the Healthcare Sector Now Employs the Most People in the U.S.

By Tim Richardson

With so many troubling and consequential issues swirling about in the minds of hospital executives these days, I bet that you are not wondering about what beverage company executives think about the large and growing number of employees on your...

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01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

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11.13.2017

Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare

By Tim Harms

What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...

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10.22.2017

The Soft Drink Negotiation Enigma: Why You Need Help, and the Four Principles of Soft Drink Negotiation

By enliven

There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...

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03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

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12.2.2016

The New Soft Drink Tax Regime and Its Impact

By enliven

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

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08.2.2016

Why Pepsi and Coke Love Hospitals

By Tim Richardson

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

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06.8.2016

3 Reasons Coke & Pepsi Want Direct Relationships with Airports

By Martin Strobel

Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...

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05.26.2016

2016 NRA Show Highlights

By enliven

This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event:  1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...

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05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

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02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

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01.16.2016

AIRLINES: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...

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01.7.2016

AIRPORTS: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the Top 100 airports in the United States or one of the major international airports anywhere in the world, we might be able to save your airport several million dollars a year. Here’s how:...

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01.5.2016

RESTAURANT CHAINS: Enliven’s Core Value Proposition

By Tim Richardson

If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us. If you work for a large chain,...

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01.4.2016

Enliven Adds New Practice Areas and New Expert Team Members

By Tim Richardson

I’m very happy to announce that we are expanding our focus beyond healthcare. Some smart people in the restaurant and aviation sectors asked us to “do what we do” for them and their peers. After a lot of due diligence,...

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11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

By Tim Richardson

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

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10.21.2015

Shill for Bottled Water?

By Tim Richardson

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

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10.1.2015

Numbers Your “Partners” Aren’t Telling You

By Tim Richardson

When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...

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09.16.2015

Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals

By Tim Richardson

A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...

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09.1.2015

Big Data, Big Beverage, Big Savings

By Tim Richardson

“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...

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08.19.2015

Hospital Systems Save 24% With Coke or Pepsi Deal

By Tim Richardson

We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...

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08.5.2015

Top 10 Beverage Deal Mistakes & Misunderstandings

By Tim Richardson

If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1.  "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2.  "We do sole-source agreements all the...

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07.22.2015

The Necessary Steps to Negotiate and Manage an Exclusive or Near-Exclusive Beverage Partnership for a Hospital System—Part Two of Two.

By Tim Richardson

Negotiating and managing an exclusive or near-exclusive beverage partnership is complicated and hard work. Even experienced supply chain and financial executives at large, sophisticated hospital systems are surprised at how complicated and hard this work can be. But, all agree...

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07.8.2015

The Necessary Steps to Negotiate and Manage an Exclusive or Near-Exclusive Beverage Partnership for a Hospital System—Part One of Two.

By Tim Richardson

Negotiating and managing an exclusive or near-exclusive beverage partnership is complicated and hard work. Even experienced supply chain and financial executives at large, sophisticated hospital systems are surprised at how complicated and hard this work can be. But, all agree...

Read Full Post

06.24.2015

Can hospital systems really save “millions” with an exclusive or near-exclusive beverage partnership?

By Tim Richardson

The short answer is, “Yes, you can.”  If your hospital system has at least four acute care hospitals, 1,200 or more staffed beds and 6,000 or more employees, then, yes, you can save at least a million dollars over a...

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Dispatches from the Beverage Wars

Free articles, white papers, and videos to help executives negotiate best-in-class beverage programs.


09.15.2020

8 Ways COVID-19 Will Impact Future Beverage Deals

By Tim Harms

COVID-19 has changed everything. While I’m not usually one to over-dramatize events, and I do think the signals of a “new normal” have generally been overplayed (humans are creatures of habit, after all, and I expect and hope a few...

Read Full Post

08.25.2020

Outcomes Based Negotiation

By Tim Harms

Enliven Beverage Deal Podcast Episode #8 What can an FBI-trained agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior...

Read Full Post

08.11.2020

The Key to Improving Any Beverage Deal

By Rob Waid

Enliven Beverage Deal Podcast Episode #7   What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional...

Read Full Post

08.4.2020

Beverage Partnership Helps Airports Resume Food & Beverage Service

By enliven

Customer and Employee Safety is Focus as Tenants “Reopen”: In the midst of the uncertain times brought on by COVID-19, PepsiCo, the beverage partner chosen by MarketPlace Development and the Metropolitan Washington Airport Authority (MWAAA) for Reagan National Airport and...

Read Full Post

07.28.2020

The Difference Between Pouring Rights & Beverage Marketing Agreements (…And Why It Matters)

By Rob Waid

Enliven Beverage Deal Podcast Episode #6   What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from...

Read Full Post

07.14.2020

Why Major Brands Love Healthcare

By Heather Neisen

Enliven Beverage Deal Podcast Episode #5   People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader,...

Read Full Post

07.7.2020

Pouring Rights Help Airports Provide Relief to Employees

By enliven

MWAA, MarketPlace, and Pepsi Partnership: In the midst of the COVID-19 pandemic, MWAA, MarketPlace Development and Pepsi banded together to provide relief to airport employees at Reagan National and Dulles International Airports. The partnership contributed thousands of bottles of water,...

Read Full Post

06.30.2020

How Beverage Deals Help Small Businesses & Concessionaires

By Martin Strobel

Enliven Beverage Deal Podcast Episode #4   Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from...

Read Full Post

06.16.2020

Touchless Fountain Dispensers in a Post COVID-19 World

By Tim Harms

Enliven Beverage Deal Podcast Episode #3   In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform...

Read Full Post

06.9.2020

Philadelphia International Airport Thanks Essential Workers – Enabled by Pouring Rights

By enliven

As lives turned upside down during the past months, a dedicated group of unsung “essentials” went to work each day. Most toiled in anonymity to perform basic, vital tasks that kept moms flying home to their families, moved food from...

Read Full Post

06.2.2020

How Sports Sponsorships Are Sold

By Michael Kuhn

Enliven Beverage Deal Podcast Episode #2   How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running...

Read Full Post

05.19.2020

How to Get Every Cent Owed in a Beverage Deal

By Heather Neisen

Enliven Beverage Deal Podcast Episode #1     Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.  ...

Read Full Post

05.5.2020

Introducing The New Enliven Beverage Deal Podcast

By Tim Harms

We're excited to announce the new Enliven Beverage Deal Podcast, a podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage...

Read Full Post

04.17.2020

Webinar: Filling Your Budget Gap with Pouring Rights

By Tim Harms

There are no silver bullets in this time of crisis, but there are some things airport executives can do to help the current situation, right now. Properly implemented, a pouring rights program can generate more cash for your airport in...

Read Full Post

03.30.2020

Webinar: How Can I Engage My Beverage Supplier to Help Us Through the Crisis?

By Tim Harms

Are you engaging your beverage supplier to help you through the impact of COVID-19?   While there are no silver bullets to solve the issues we currently face, there are steps you can take to help. Enliven is offering a...

Read Full Post

03.23.2020

Creating Opportunities: A Response to COVID-19

By Tim Harms

A Personal Note from Tim Harms, Enliven's Managing Director   No, this is not another notice about the steps our company is taking to address COVID-19 (though we are taking many precautions). Nor is this an email reminding you to...

Read Full Post

02.4.2020

Are You Happy with Your Fountain Syrup Price Increases?

By Tim Harms

Do you let your key suppliers take annual price increases of 3%-5% with no underlying cost justification?   Of course you don't. Then why do you let Coke and Pepsi do it? Imagine your banker sent you a letter announcing...

Read Full Post

01.21.2020

Enliven to Speak at SEC-AAAE Conference

By Tim Harms

Enliven’s Airport Practice Leader, Martin Strobel, has been invited to speak at the 2020 Finance & Administration Conference of the Southeast Chapter of the American Association of Airport Executives on February 11, 2020. Martin Strobel will be a key member of...

Read Full Post

09.24.2019

Budget Shortfall? Pouring Rights Can Help

By Martin Strobel

With good reason, airport executives are constantly looking for innovative ways to generate new, significant and recurring non-aeronautical revenue. This is effort is becoming more critical due to uncertainties related to parking revenue, which has traditionally been one of the...

Read Full Post

09.12.2019

The Best Customer Engagement Companies in the World Adopt Pouring Rights (And You Should Too)

By Tim Harms

The best customer engagement companies in the world benefit from pouring rights agreements with one of the two largest global beverage companies. These leading customer-focused organizations leverage the funding and the extensive consumer insights given by beverage companies to improve...

Read Full Post

09.4.2019

Three Ways that Unmonitored Beverage Deals Cost You Money

By Heather Neisen

Beverage deal negotiations can be incredibly complex. By comparison, managing a beverage deal can seem relatively straightforward. By the time you get to contract oversight, you have defined the scope of the project, negotiated the financials, and agreed on all...

Read Full Post

08.15.2019

Won’t My Patients and Nurses Revolt if I Sign a Beverage Deal?

By Tim Harms

“If I sign an exclusive beverage deal, won’t staff revolt? Everyone knows that some battles in life are just not worth fighting.”   Some healthcare executives, upon first hearing about the lucrative opportunity a beverage deal can represent, are initially...

Read Full Post

07.31.2019

Five Things Your Soft Drink Representative Doesn’t Want You to Know

By enliven

You probably like your main soft drink company rep. He or she is probably a good person. You are probably not inclined to challenge him or her in any significant way. Your companies are partnered, after all. You’re in a...

Read Full Post

07.9.2019

Attending HealthTrust University 2019 in Nashville? Here’s Everything You Need to Know.

By Tim Harms

HealthTrust University ("HTU") is only a few weeks a way. With more than 2,000 healthcare and supply chain professionals attending, this is the premier conference for networking with industry leaders, learning from your peers about new trends and best practices,...

Read Full Post

06.14.2019

Top Three Takeaways from the 2019 National Restaurant Association Show

By Jackie Barnes

The annual National Restaurant Association (“NRA”) show in Chicago is the premier foodservice conference. With nearly 45,000 attendees and over 2,300 exhibitors, this is a “must attend” event for restaurant operators. Seeing everything at the NRA show is almost impossible,...

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05.17.2019

2019 PAX Conference: Pouring Rights Presentation

By Tim Harms

Enliven was recently invited to speak at the 2019 Passenger Terminal Conference, on the subject of pouring rights. The talk was co-presented by Tim Richardson, Founder and CEO of Enliven, and Jim Tyrrell, Chief Revenue Officer at Philadelphia International Airport....

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05.3.2019

Enliven Makes Key Moves to Support Growing Foodservice and Airport Practices

By Tim Harms

We’ve got big news in the Enliven world. Our account service team has just grown. We recently celebrated the hire of two new key members of the Enliven team: Jackie Barnes and Kelsey Zeller. Both were brought on to serve...

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04.24.2019

Local Sports Hero “Battles” Fans at Philadelphia International Airport – Enabled by Pouring Rights Agreement

By Tim Harms

Pepsi Brings NFL Eagles' Zach Ertz to Philadelphia International Airport Passengers at Philadelphia International Airport (PHL) were treated to a surprise appearance by NFL superstar Zach Ertz on Monday, April 15, 2019. In an event dubbed “Beat the Pro”, passengers...

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04.9.2019

Most Common Healthcare Beverage Deal Myths: #1 – The Savings Estimate Is Too Good to Be True

By Tim Harms

“When you see numbers like this, it just feels too good to be true.”   This sentence, expressed to me earlier this week from a newly engaged client, is one that I hear surprisingly often. Can you really save your...

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03.21.2019

Enliven to Speak at Passenger Terminal Expo 2019 in London

By Tim Harms

Our Chief Executive Officer and Founder, Tim Richardson, has been invited to speak at the 2019 Passenger Terminal Conference and Exhibition in London, hosted by Heathrow Airport from March 26-28, 2019. Richardson will be co-presenting with Jim Tyrell, Chief Revenue...

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02.14.2019

What Happens When You Change Cola Suppliers?

By enliven

For over 30 years, I’ve watched people agonize over whether or not to switch their beverage supplier.  About half of that time, I was on the beverage company side, trying to convince restaurant operators to stay with or switch to...

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11.10.2018

Ensure That You Hit Your 2019 Savings Goals with a Beverage Deal

By Tim Richardson

It's November. You have probably already settled on your primary strategies for achieving significant cost savings in 2019. But, like any savvy supply chain exec or CFO, you know that you need a cushion, a back-stop, a sure-thing, sure-fire way...

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11.9.2018

Five Ideas to Drive Beverage Profits in 2019

By enliven

As a beverage retailer or foodservice operator, you are always looking for ways to increase profit from the sale of drinks. Here’s a quick summary of five ways you can pump up your beverage profits and delight your customers in...

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11.1.2018

Should Your Next Beverage Contract Have a Section on Delivery Strategies?

By Tim Richardson

Beverage Contracts are Constantly Evolving. Is it Time to Add Specific Terms Related to Delivery? Most Pouring Rights Agreements (PRAs) are silent on the subject of delivery strategies. That may change over the next 5-10 years, and it may make...

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09.26.2018

Coke Now Owns a QSR. Are You Funding Your Competitor?

By enliven

Pepsi Once Owned QSR's. It Didn't Go Well There was a time, not too long ago, when Pepsi lost a significant share of their restaurant customers because of one fact—they competed with their customers.  When Pepsi owned Taco Bell, Pizza...

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09.12.2018

Attending ACI-NA 2018 in Nashville? Here’s Everything You Need to Know.

By Tim Harms

Airports Council International's 2018 North American Annual Conference ("ACI-NA") is only a few weeks a way. With more than 200 airports and airport authorities attending, this is the premier conference for networking with industry leaders, learning from your peers about new trends...

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09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? Do you know if you are setting up your beverage negotiation for success? In our recent webinar, "The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts," Ben Kitay, our foodservice practice leader,...

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07.13.2018

We Can’t Drink Juice Now?!

By Tim Richardson

In case you missed this recent New York Times opinion piece published by three accomplished pediatricians, let me summarize it for you: Don't drink fruit juice and don't let your kids drink it, either. What?! That's right. Just don't drink...

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06.19.2018

When Is the Right Time to Start the Beverage Contract Process?

By enliven

My clients and my prospective clients often ask me, “How far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”. If Your Contract Will Soon Expire: For a contract that will...

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05.22.2018

Enliven to Speak at Beverage Digest Market Smarts Conference

By Tim Harms

Ben Kitay, our Foodservice Practice Leader, has been invited to speak at Beverage-Digest's Market Smarts conference on June 11, 2018 in New York City. Ben's presentation is titled, "Why Japan Isn’t So Crazy Anymore: Lessons for a New America." About...

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05.18.2018

Enliven to Speak on ACI-NA Airport Pouring Rights Webinar

By Tim Harms

Enliven CEO and founder Tim Richardson will be presenting on the emerging trend and best practice of pouring rights within the airport industry. Register now to attend. Webinar Details from ACI North America: ACI-NA Webinar: Pouring Rights Thursday, June 7,...

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01.17.2018

Why Coke & Pepsi Care That the Healthcare Sector Now Employs the Most People in the U.S.

By Tim Richardson

With so many troubling and consequential issues swirling about in the minds of hospital executives these days, I bet that you are not wondering about what beverage company executives think about the large and growing number of employees on your...

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01.1.2018

What are those “new beverage deals” that so many of your peers are talking about?

By Tim Richardson

I suspect that you are skeptical (like all of our clients were at first) that you can truly save or make your company hundreds of thousands of dollars—especially just by partnering with us to negotiate a new beverage deal for...

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11.13.2017

Webinar: How Beverage Deals Drive Million Dollar Savings in Healthcare

By Tim Harms

What if you were told that you could save your organization $1 million simply by offering a single brand of bottled water (for example, Aquafina or Dasani) instead of offering half a dozen brands (Aquafina, Dasani, Ozarka, Deer Park, Evian,...

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10.22.2017

The Soft Drink Negotiation Enigma: Why You Need Help, and the Four Principles of Soft Drink Negotiation

By enliven

There are few contracts that impact your bottom line more than your beverage deal. And beverage deal negotiations are like chess games (at least the beverage companies treat them that way). Following are 4 principles that will help you during...

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03.27.2017

Pepsi’s LIFEWTR: The “Premium Water” Battle Heats Up

By Tim Richardson

Over the last 15 years, the rise of bottled water as a product category has been nothing more than stunning. Currently at 33 percent (and rising) of all bottled beverages sold, bottled water has cemented itself as not only a...

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12.2.2016

The New Soft Drink Tax Regime and Its Impact

By enliven

The recent election produced more than a new President-elect. Voters passed a new regime of soft drink taxes that have implications for our clients. The new taxes are aimed at reducing the amount of sugar-added drinks consumed by residents of...

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08.2.2016

Why Pepsi and Coke Love Hospitals

By Tim Richardson

The easy answer to the question of why Pepsi and Coke love hospitals is that both companies want to grow, and they see the healthcare industry as a large and growing sector of the economy in which they can gain...

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06.8.2016

3 Reasons Coke & Pepsi Want Direct Relationships with Airports

By Martin Strobel

Coke and Pepsi want to partner directly with airports because they are smart operators that realize the importance of revenue growth and building a brand. Direct relationships with airports help these multinational players to increase their overall sales and to...

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05.26.2016

2016 NRA Show Highlights

By enliven

This year’s National Restaurant Association trade show was eye-opening in several ways. Here are three observations that I'm taking away from the event:  1) Coca-Cola is really worried about what restaurant operators may do about the decline in carbonated soft...

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05.10.2016

Coke Freestyle vs. Pepsi Spire. The Cola Wars Re-ignite!

By Tim Richardson

The Winner? Smart Businesses Looking for Leverage on their next Exclusive Pouring Rights Contract. The Coca-Cola Company launched Freestyle, its revolutionary, make-it-yourself, customizable fountain drink dispenser, in 2009 to mixed reviews. In 2014, PepsiCo launched Spire, its competing touch-screen fountain...

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02.24.2016

How Coke’s Big Restructuring Will Positively Affect Exclusive Beverage Deal Making

By Tim Richardson

Even casual readers of the nation’s major newspapers and business trade press have probably seen articles on Coca-Cola’s recent—and newly accelerated—moves to divest itself of all of its bottling operations nationwide. By the end of 2017, Coca-Cola corporate plans to...

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01.16.2016

AIRLINES: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the major airlines based in the United States, South America, Europe or Asia, we might be able to save your organization several million dollars a year. Here’s how: Your company probably has some existing...

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01.7.2016

AIRPORTS: Enliven’s Core Value Proposition

By Tim Richardson

If you work for one of the Top 100 airports in the United States or one of the major international airports anywhere in the world, we might be able to save your airport several million dollars a year. Here’s how:...

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01.5.2016

RESTAURANT CHAINS: Enliven’s Core Value Proposition

By Tim Richardson

If you are a trying to cut operating costs without sacrificing quality, and if you are trying to find the money you need to pay for new initiatives, you need to call us. If you work for a large chain,...

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01.4.2016

Enliven Adds New Practice Areas and New Expert Team Members

By Tim Richardson

I’m very happy to announce that we are expanding our focus beyond healthcare. Some smart people in the restaurant and aviation sectors asked us to “do what we do” for them and their peers. After a lot of due diligence,...

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11.25.2015

5 Reasons to Outsource Your Exclusive Beverage Deal Negotiations to Enliven

By Tim Richardson

A lot of hospital executives are looking for savings under every rock, big and small. Those of you who are finally looking under the “beverage spend” rock, are probably wondering “how big is it, really?” and “shouldn’t we be able...

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10.21.2015

Shill for Bottled Water?

By Tim Richardson

After publishing a recent blog post citing Enliven research that shows bottled water outselling bottled soda on hospital campuses, we received a few emails critical of the blog post. In general, they questioned why Enliven would be a proponent of...

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10.1.2015

Numbers Your “Partners” Aren’t Telling You

By Tim Richardson

When it comes to securing an exclusive pouring rights deal with either Coke or Pepsi, accurate volume, pricing, spend, commission and rebate numbers are surprisingly hard to get. Especially surprising is the fact that your existing, trusted, long-time business partners...

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09.16.2015

Three Reasons Why Bottled Water Already Outsells Bottled Soda at Hospitals

By Tim Richardson

A recent Wall Street Journal article announced: “With a flood of new brands, water is on track to outsell soda by 2017.” Big news! Yes, for the rest of the world, but not for hospitals where bottled water sales already...

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09.1.2015

Big Data, Big Beverage, Big Savings

By Tim Richardson

“Big Data” is all the rage in healthcare. Just about everyone dreams of what it would be like to take huge amounts of data, slice it, dice it, and turn it into something good … better patient outcomes, greater energy...

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08.19.2015

Hospital Systems Save 24% With Coke or Pepsi Deal

By Tim Richardson

We recently completed a study of beverage spending by more than a dozen hospital systems nationwide. Our key finding was that hospital systems who engage in exclusive pouring rights agreements with either Coke or Pepsi were able to save an...

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08.5.2015

Top 10 Beverage Deal Mistakes & Misunderstandings

By Tim Richardson

If you have thought any of the following thoughts, you would be wrong. We'd be happy to explain why. 1.  "My GPO contracts arlready provide the lowest beverage prices and best rebates possible." 2.  "We do sole-source agreements all the...

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07.22.2015

The Necessary Steps to Negotiate and Manage an Exclusive or Near-Exclusive Beverage Partnership for a Hospital System—Part Two of Two.

By Tim Richardson

Negotiating and managing an exclusive or near-exclusive beverage partnership is complicated and hard work. Even experienced supply chain and financial executives at large, sophisticated hospital systems are surprised at how complicated and hard this work can be. But, all agree...

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07.8.2015

The Necessary Steps to Negotiate and Manage an Exclusive or Near-Exclusive Beverage Partnership for a Hospital System—Part One of Two.

By Tim Richardson

Negotiating and managing an exclusive or near-exclusive beverage partnership is complicated and hard work. Even experienced supply chain and financial executives at large, sophisticated hospital systems are surprised at how complicated and hard this work can be. But, all agree...

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06.24.2015

Can hospital systems really save “millions” with an exclusive or near-exclusive beverage partnership?

By Tim Richardson

The short answer is, “Yes, you can.”  If your hospital system has at least four acute care hospitals, 1,200 or more staffed beds and 6,000 or more employees, then, yes, you can save at least a million dollars over a...

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