Enliven’s Airport Practice Leader, Martin Strobel, has been invited to speak at the 2020 Finance & Administration Conference of the Southeast Chapter of the American Association of Airport Executives on February 11, 2020. Martin Strobel will be a key member of a panel discussing ways that airports can diversify its portfolio of non-aeronautical revenue streams.
Title: Creative Non-Aeronautical Revenue Generation
Time: February 11, 2020, from 10:30-11:20am
Location: Omni Amelia Island Plantation
Non-aeronautical revenue is critical to an airport’s ongoing health, giving the airport the ability to both enhance the passenger journey for its customers while also offsetting airline fees to provide affordable transportation options within its market. With more established business lines currently being threatened with the growth of ride hailing companies (Uber, Lyft, etc.), forward-thinking airports are looking for new, creative ways to generate non-aeronautical revenue.
Martin has been invited to the panel to discuss the role that “pouring rights agreements” – agreements with major beverage companies like Coca-Cola and PepsiCo – can play to boost non-aeronautical revenue. Pouring rights agreements are a ubiquitous best practice between large beverage companies and premier properties like universities, arenas, stadiums, theme parks, hospital systems, hotel companies and restaurant companies. They are now emerging as a best practice for airports around the world. Martin will explore the financial and other benefits that airports can expect to achieve by adopting pouring rights. Using real-world, current examples of airport-sector pouring rights in place and currently under development, this presentation will summarize everything airport executives need to know about how to pursue a pouring rights agreement for their airports.
Lenard Robinson, A.A.E.: Director, Landside Facilities, Savannah Airport Commission
- Martin Strobel, Airport Practice Leader, Enliven, LLC
- Michael Hodges, MAI, President & CEO, Airport Business Solutions
- Bryan Johnson, A.A.E., Senior Aviation Consultant, Aviation Management Consulting Group
The Audience Will Learn:
- The business case for and the main components of a pouring rights agreement with Coca-Cola or PepsiCo
- Why pouring rights are ubiquitous at other venues and starting to become a best practice in the airport sector now
- How pouring rights can be customized for any airport’s operating model or desire to feature local or specialty beverage products
- Real-world examples of pouring rights currently in place or in development at several airports in the USA and globally
- The financial and other benefits and some challenges that airports can expect when adopting their own pouring rights
Learn more about the presentation on the conference website.
About SEC-AAAE Airport Finance & Administration Conference:
From the airport conference website:
Given the ever-changing set of challenges in the realms of finance and administration, airport executives need new ways of thinking in order to fulfill core airport management roles while remaining fiscally effective. Join airport executives and other senior leaders from the airport finance world to discuss strategies for focusing on the present while planning for the future at this industry-leading conference. Co-sponsored by AAAE and the Southeast Chapter AAAE, this is the year’s only conference that focuses solely on airport finance and administration issues. The agenda features a wide range of topics related both to managing in the current environment and planning for what’s just ahead.
Meet Us There:
Interested in attending the conference and hearing the presentation? Register today.
If you’re planning to attend, be sure to send us a note. Martin would love to meet you in person and discuss how much revenue a pouring rights agreement can generate for you.