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09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? 

Do you know if you are setting up your beverage negotiation for success? 

In our recent webinar, “The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts,” Ben Kitay, our foodservice practice leader, shared:

  • When you should — and shouldn’t — agree to a volume-based agreement
  • Who in your organization should ultimately “own” the beverage negotiation
  • What it means to have truly best-in-class price protection provisions
  • Some of the many one-sided terms that you can and should remove from standard Coke & Pepsi contracts

Ben explored all of this and more, which he has distilled from his over 30-year career in the beverage industry. During a portion of Ben’s 15-year tenure with The Coca-Cola Company, Ben reviewed every foodservice contract signed by the company, and he’s since represented over 20,000 restaurant units in their beverage negotiations.

Contractual missteps have cost restaurant operators millions of dollars that they didn’t need to spend (or millions that they left on the negotiating table). Watch the replay today to gain valuable tools to help you master your next beverage negotiation. 

Access the webinar replay today.

 

Subscribe to Enliven

Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.

09.5.2018

Webinar: Top 8 Mistakes to Avoid When Negotiating Beverage Contracts

By Tim Harms

Are you prepared for your next negotiation with Coke and Pepsi? 

Do you know if you are setting up your beverage negotiation for success? 

In our recent webinar, “The Top 8 Mistakes to Avoid When Negotiating Beverage Contracts,” Ben Kitay, our foodservice practice leader, shared:

  • When you should — and shouldn’t — agree to a volume-based agreement
  • Who in your organization should ultimately “own” the beverage negotiation
  • What it means to have truly best-in-class price protection provisions
  • Some of the many one-sided terms that you can and should remove from standard Coke & Pepsi contracts

Ben explored all of this and more, which he has distilled from his over 30-year career in the beverage industry. During a portion of Ben’s 15-year tenure with The Coca-Cola Company, Ben reviewed every foodservice contract signed by the company, and he’s since represented over 20,000 restaurant units in their beverage negotiations.

Contractual missteps have cost restaurant operators millions of dollars that they didn’t need to spend (or millions that they left on the negotiating table). Watch the replay today to gain valuable tools to help you master your next beverage negotiation. 

Access the webinar replay today.

 

Subscribe to Enliven

Join over 10k other industry experts who receive Enliven's advice direct to their inboxes.

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We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation

We Don't Want Your Money

We want to dramatically increase how much money you make - or save - with respect to beverages. And then we want to take a small percentage of that new money that we earned for you. That’s our pay-for-performance model. It ensures that our incentives are aligned. It's why our clients think of us as a true strategic business partner and not just a vendor.

Let's Start a Conversation